![]() ![]() ![]() They would be seen by thousands of people as they came into urban Atlanta and Raleigh neighbourhoods to pick up students, drive to the theatres, and return again. Including the approval process by Marvel and Coke, SpeedPro had only two days – 48 hours from Tuesday through Wednesday – to have the ten buses ready to roll Thursday. In addition to adjusting for these, he recommended scaling back a more comprehensive design to key sections on the side, front and back given the short timeframe of the project. The first version of the design, Barber recalls, did not accommodate the location of windows, doors and ventilation grates on the buses. The Sprite Zero Sugar logo is prominent nearby, with the background utilizing the earthy green from the logo field. The original concept from Marvel and Coke featured iconic mid-body shots of the film’s stars: Letitia Wright (who plays the lead character Shuri) in tribal warrior garb, and Danai Gurira (who plays Okoye), in a purple tunic with arms crossed. ![]() This required the designs to fit both types of buses perfectly. With SpeedPro responsible for wrapping ten buses, five in Atlanta and five in Raleigh, Barber went to see the buses early on and immediately discovered a challenge: they were different models in each city. Barber, who was recently named Franchisee of the Year by the International Franchise Association, previously ran a $1.5 billion division of PepsiCo and understood the imaging needs of Coca-Cola, whose Sprite Zero Sugar brand collaborated with Marvel Studios on the initial bus wrap designs. ![]() Louis-based Momentum Worldwide “as the only guy in Atlanta who could pull this off” because of his reputation on other quick turnaround large-format projects. John Barber, president and owner of SpeedPro Norcross, explains that he was referred to Mike Frey of St. These same elements – velocity, technology and graphics – also proved essential when SpeedPro Norcross was asked to custom-wrap ten buses to transport students from local Black colleges in Atlanta and Raleigh to the blockbuster’s premiere on Thursday, November 10th. With its lightning-fast action, high-tech wizardry and beautifully interwoven images, the new Marvel Studios film, 'Black Panther: Wakanda Forever,' has already earned kudos from critics and audiences alike. ![]()
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